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Ready to ride? Megan Thee Stallion and Jennifer Lopez star in Coach’s “That’s My Ride” Spring 2022 campaign unveiled on Tuesday (Jan. 25).
Coach reworked its signature Horse and Carriage image to include the brand’s first-ever house logo reimagined for a new generation. Noah Beck, Wisdom Kaye and Kōki are also featured in the campaign.
The unisex collection includes hoodies, cross body bags, large and mini tote bags, backpacks, fanny packs and more in white, orange, blue and pink color palettes.
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“I feel like working with Coach is just so nostalgic to me because I’ve been wearing this brand all my life,” Megan shared with People magazine. “My grandmother used to take me shopping and buy me little Coach wristlets and the little small purses – and now I’m all grown up, and I get to wear everything and have all the big purses,” she adds.
Photographed by Tyler Mitchell and captured in cities across the globe, the campaign was created in collaboration with new Coach ambassadors Dean Fujioka and Shawn Dou, TikTok star Parker Kit Hill and comedian Elsa Majimbo.
Evoking nostalgic ride scenes from music and movies, Megan and Lopez and other members of the Coach family are featured using multiple forms of transpiration. Lopez, for example, strikes a pose riding a BMX bike while Megan battles it out in bumper cars at a boardwalk amusement park. The Houston native shared a video from the campaign on her Instagram account Tuesday with the caption “Thee main attraction.”
Lopez posted a video as well, captioned,“How I’m riding this spring.”
In addition to photos, “That’s My Ride” will come to life with Horse and Carriage takeovers of New York City buses and bike stations alongside collaborations where artists reimagine the code in their own unique way.
“Joyful and optimistic, Spring 2022 celebrates our house codes through the point-of-view of a new generation,” Coach Creative Director Stuart Vevers said in a statement. “It expresses what I’ve always loved about Coach, which is the way our heritage can be a platform for individual expression and bold ideas that shape the future.”
See below for photos of some of the items in the “That My Ride” campaign.
Buy: Evergreen Horse And Carriage Hoodie In Organic Cotton ($295)
Buy: Field Tote 22 With Horse And Carriage Print And Carriage Badge ($350)
Buy: Hero Crossbody With Horse And Carriage Print ($395)
Buy: Charter Crossbody 24 With Horse And Carriage Print ($395)
Buy: Hitch Backpack With Horse And Carriage Print ($595)
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