Barbie, meet Elon. Matel gets ready to make SpaceX toys

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1000w,https://content.fortune.com/wp-content/uploads/2022/07/GettyImages-1395371348.jpg?resize=500,333 500w,https://content.fortune.com/wp-content/uploads/2022/07/GettyImages-1395371348.jpg?resize=750,500 750w,https://content.fortune.com/wp-content/uploads/2022/07/GettyImages-1395371348.jpg?resize=375,250 375w”,”url”:”https://content.fortune.com/wp-content/uploads/2022/07/GettyImages-1395371348.jpg”,”useBasicImg”:false,”usingDataFallback”:false,”width”:3624,”credit”:”Getty Images”,”fallbackImageUrl”:”data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7″,”picture”:false,”sizes”:”(min-width: 64rem) 750px,(min-width: 48rem) 500px,(max-width: 48rem) 375px,100vw”},”children”:[]}]},{“name”:”article-body”,”config”:{“mediaType”:”image”,”premiumCategory”:”F-BreakingNews”,”primaryTopic”:”Elon Musk”,”topics”:[{“term_id”:1016585,”name”:”barbie doll”,”slug”:”barbie-doll”,”term_group”:0,”term_taxonomy_id”:124992,”taxonomy”:”post_tag”,”description”:””,”parent”:0,”count”:5,”filter”:”raw”},{“term_id”:447823654,”name”:”Elon Musk”,”slug”:”elon-musk”,”term_group”:0,”term_taxonomy_id”:51025,”taxonomy”:”post_tag”,”description”:””,”parent”:0,”count”:1746,”filter”:”raw”},{“term_id”:433719,”name”:”Mattel”,”slug”:”mattel”,”term_group”:0,”term_taxonomy_id”:112265,”taxonomy”:”post_tag”,”description”:””,”parent”:0,”count”:123,”filter”:”raw”},{“term_id”:371748,”name”:”SpaceX”,”slug”:”spacex”,”term_group”:0,”term_taxonomy_id”:58087,”taxonomy”:”post_tag”,”description”:””,”parent”:0,”count”:474,”filter”:”raw”}]},”children”:[{“name”:”gutenberg-content”,”config”:{},”children”:[{“name”:”html”,”config”:{“content”:”u003cdiv class=”plea-block with-bottom-border”>nu003cp>Sign up for the u003cem>u003ca href=”https://mynewsletters.fortune.com/fortune-features”>Fortune Featuresu003c/a>u003c/em> email list so you don’t miss our biggest features, exclusive interviews, and investigations.u003c/p>nu003c/div>n u003cp>u003ca href=”https://fortune.com/company/spacex” target=”_blank”>SpaceXu003c/a> is blasting off into the toy aisle of your local u003ca href=”https://fortune.com/company/target” target=”_blank”>Targetu003c/a> and u003ca href=”https://fortune.com/company/walmart” target=”_blank”>Walmartu003c/a>.u003c/p> u003cp>u003ca href=”https://fortune.com/company/mattel” target=”_blank”>Mattelu003c/a> has announced a multiyear deal with the Elon Musk–headed space exploration company to release toys and collectibles starting in 2023.u003c/p> u003cp>“As space exploration advances more quickly than ever before, we are thrilled to work with SpaceX and help spark limitless play patterns for the space explorer in every kid,” Nick Karamanos, senior vice president of entertainment partnerships at Mattel, said u003ca href=”https://corporate.mattel.com/news/mattel-announces-multi-year-agreement-with-spacex-to-produce-toys-and-collectibles”>in a statementu003c/a>.u003c/p> u003cp>The companies did not disclose what toys they plan to introduce first.u003c/p> u003cp>u003ca href=”https://fortune.com/2022/05/17/spacex-employees-selling-shares-125-billion-valuation-elon-musk/”>SpaceXu003c/a> for some time has sold merchandise on its site, but that has largely been limited to shirts, hoodies, duffel bags, and hats. The deal with Mattel will give it a much larger distribution territory and wider array of merchandise, from plushes to toys for older children. And collectible sets for adults could be a lucrative field. (A u003ca href=”https://fortune.com/company/lego” target=”_blank”>Legou003c/a> Ferrari set, for example, costs $400, while the Millennium Falcon goes for $800.)u003c/p> u003cp>Financial terms of the deal were not announced.u003c/p> u003cp>Mattel has been rather space-focused of late. In April, the company u003ca href=”https://corporate.mattel.com/news/one-giant-leap-for-dollkind–barbie-explores-new-frontier-in-fir”>sent two Barbie dolls to the International Space Stationu003c/a> to encourage young girls to weigh a career in aerospace, engineering, and other STEM fields.u003c/p> u003cp>Those dolls will be donated to the Smithsonian Museum when they return from space later this summer.u003c/p> u003cp>SpaceX, meanwhile, is having a busy year outside of the toy world. 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