After successful editions in countries like the United States, Japan, Switzerland and Brazil, Netflix is launching dating reality show Love Is Blind: Mexico on Thursday (Aug. 1), featuring a theme song by Joss Favela.
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That song is “Cosas Mágicas,” a romantic single released on July 19 under Sony Latin, in which the Sinaloa singer-songwriter experiments with country music for the first time. “They say magical things never warn us when they arrive/Love is blind and the truth is/Today I was able to confirm it,” he sings in Spanish over beautiful electric guitar riffs and trombone.
“I’m truly happy to have written a song for such a significant series,” he tells Billboard Español, explaining that the opportunity came through Seitrack, his management agency. “The lyrics are completely romantic, something I haven’t written in a long time,” he adds.
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He recalls that the closest he had come to country music before was “Pienso en Ti,” with Becky G, released in October 2018, where the guitar sounds evoke classic Nashville rhythms without being entirely country. Now he hopes to reach new markets beyond regional Mexican music.
“It’s definitely a great opportunity for my music to reach beyond where it’s currently known,” the 33-year-old artist says. “Many people will watch the series, and if they don’t know who Joss Favela is, they will now. Ultimately, what an artist wants is to be heard, and this is a great showcase.”
Favela has had a busy 2024. In May, he released the six-song EP Mis Compas, Vol. 1, which includes duets with Banda MS, Codiciado, Los Plebes del Rancho de Ariel Camacho, Luis R. Conríquez, Gera MX and Yuridia. On July 25, he performed at the Premios Juventud in San Juan.
He has also returned to the top of the Billboard charts as the songwriter of Grupo Firme’s hit “El Beneficio de la Duda,” which reached No. 1 on Latin Airplay and Regional Mexican Airplay in July.
“I had been holding on to the song for a while; it’s from a time in my life when I felt very vulnerable,” Favela says about the top-charting song. “[Grupo Firme vocalist] Eduin [Caz] connected with the song from the moment he heard it. We recorded it in my studio, which allowed me to get to know him better, and he’s a great guy. Today, I can say he’s my friend, and honestly, working that way is much easier.”
He confesses that he initially “had fears because it isn’t a song in the style of what Grupo Firme usually does,” but now he is “as proud as a peacock” with the outcome and its success. “What has happened with the song has been wonderful for them, for me and for everyone involved,” he says.
Favela is planning to release volume two of Mis Compas. Fans have to wait and see if Caz is among the guests.