How Brooklyn Peltz-Beckham Is Trying to Combat His “Nepo Baby”

Brooklyn Peltz-Beckham hopes to 86 his nepo baby title. 

With parents like Victoria Beckham and David Beckham, the label is an easy one to bestow—and Brooklyn isn’t looking to deny the charge. Instead, the chef hopes his own legacy will one day stand for itself. 

“I mean, I can’t help how I was born,” he told InStyle in an interview published June 10. “I couldn’t ask for better parents and I’m just trying to work my ass off and trying to make a name for myself. That’s all I can say, really.” 

And part of making a name for himself is the creation of a new company called Cloud23, named after the jersey number his father wore during his professional career. 

“I think what I wanted for so long—especially the last few years—is I really wanted to make a name for myself,” he explained. “I’m always going to have haters and that’s fine, and it’s probably going to get worse. I hope not, but I’m excited for people to try [Cloud23] and I don’t know, what else can I say? Where would I want my business to be in 20 years? I want my product to be [everywhere]. I would love to have my own restaurant.”

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