Can monday.com’s CRM help transform your business?

With more than 225,000 customers, including major corporations Coca-Cola, Universal, and Canva, Tel-Aviv-based monday.com (NASDAQ: MNDY) helps companies big and small manage projects, tasks, customer relationships, and more. While best known for its project management capabilities, monday.com also has powerful customer relationship management (CRM) capabilities, with features, such as quotes, invoices, sales forecasting, pipeline management, integrations, sales analytics, customizable pipelines, and even Health Insurance Portability and Accountability Act (HIPAA) compliance with its Enterprise plan.

It has one of the highest G2 and Capterra ratings we’ve seen at 4.7 and 4.6 stars with thousands of reviews, although its CRM-specific rating only has a few hundred reviews. All rates and fees are current as of May 30, 2024, and are subject to change.

monday.com

Pros and Cons

Pros

• Sales cycle and forecasting
• Paid plans have unlimited customized pipelines, contacts, and boards
• Send quotes and invoices

Cons

• Paid plans require a minimum of three seats
• No free plan yet
• Lead scoring only comes with its most expensive Enterprise plan

Who is monday.com good for?

monday.com offers a CRM product that is ideal for small and midsize businesses (SMBs) needing a one-stop shop for managing most of their processes and interactions within a single platform. It has a large variety of tools in its arsenal to automate routine tasks, track real-time performance, and forecast future sales. For this reason, it’s especially helpful for sales-driven organizations.

Who shouldn’t use monday.com?

monday.com’s biggest hindrance is its per-seat pricing. If you’re a cash-strapped startup, paying per seat, rather than a set amount for the entire organization, can put a strain on finances as those costs add up. Similarly, if you’re a solopreneur or have a two-person team, its paid plans have a minimum seat spend of three users.

monday.com service plan overview

Monday.com is scalable with its variety of plans catering to various business sizes and needs. It offers four paid plans and is coming out with a free option that’ll give two team members up to 1,000 contacts and lead forms. Its most popular plan is its Standard plan, which comes with an artificial intelligence (AI) email generator, quotes and invoices, CRM automations, and more. With its Enterprise plan, you can even have HIPAA compliance, which is rare for a CRM.

Best monday.com CRM plan for small businesses: Standard

The best option for a small business is also its most popular option: the Standard plan, which costs $20 per seat, per month. Because you must buy at least three seats, that’s a minimum of $60 per month. If you choose annual billing, you’ll save 18% but face a larger upfront cost. 

It balances both functionality and cost, offering features such as 250 custom CRM actions and integrations per month, quotes and invoices, activity management, an AI email generator, Gmail and Outlook integration, and account, contact, and deal management. 

One of its biggest drawbacks is that you aren’t getting sales forecasting or lead scoring unless you upgrade to a higher-tiered plan. For a plan that is called Standard, this standard CRM feature doesn’t come as such unless you’re willing to pay for it. 

Pros

• Its AI email generator helps get emails out faster
• Combine up to five boards into a single dashboard
• Automations help reduce manual workloads
• Includes activity management

Cons

• Lacks some features usually included in basic CRM plans, such as lead scoring and sales forecasting
• While suited for small businesses, larger enterprises will find it restrictive
• It doesn’t sync with Google Calendar
• No sales analytics

Other services monday.com offers 

• Work management: This is monday.com’s bread and butter. It helps you manage projects, big or small, from planning to execution and beyond. 
• Development: Manage sprints, track bugs, plan your roadmaps, schedule release plans, and more with monday dev.

The monday.com platform and customer support

As with any comprehensive CRM, there is a bit of a learning curve to monday.com. While the platform is easy to navigate, there are so many features that it takes some getting used to. Its interface is clean, with a drag-and-drop functionality so you can customize your dashboard the way you like.

If you need any help, there’s an academy to learn how to use all of its features, or you can reach out to the community. Otherwise, there is 24/7 support, and you can get help via live chat, email, or phone. A certified monday.com Partner can also help with paid assistance for your workflow.

Is monday.com secure?

In 2021, monday.com’s source code was accessed by cybercriminals using a modified version of Codecov’s bash uploader script. For months, this scraped customer credentials. monday.com wasn’t the only company hit but, considering it’s used by giants like Unilever, Adobe, and BBC Studios, this was reported by many news agencies. 

Just days before this article was written, monday.com also had to remove its “Share Update” feature because it was being used for phishing attacks. These phishing attacks came from notifications@monday.com, posing as legitimate emails and, therefore, passed all checks of authentication. 

Like most software-as-a-service (SaaS) companies, it encrypts your data, and servers are hosted at Amazon Web Services (AWS) in the United States. Your critical data gets backed up every five minutes, and noncritical data gets daily backups. 

monday.com user reviews

Monday.com’s CRM has more than 700 reviews on G2 with 4.6 out of 5 stars. Its monday.com platform has over 10,000 reviews with 4.7 out of 5 stars. On Capterra, its sales CRM has nearly 400 reviews with 4.7 out of 5 stars, and more than 4,700 reviews of its main monday.com platform with 4.6 out of 5 stars. It’s arguably one of the best-rated CRMs we’ve seen, although as it grows in popularity and features are added or removed, this could always change.

Its neutral reviews complain about “endless scrolling” with its interface, how automations are usually slow, there isn’t a way to manipulate data, its application programming interface (API) is tedious, and it can be buggy. Its positive reviews appreciate one-click integrations, update logs, and its easy collaboration outside of teams.   

Compare monday.com alternatives

monday.com	Agile CRM	Constant Contact
Base monthly cost per user	Base monthly cost per user	Base monthly cost per user
$15	$14.99	$299
Maximum number of users	Maximum number of users	Maximum number of users
Unlimited	Unlimited	Only 1 user with Lite plan; Unlimited with Premium
Free trial length	Free trial length	Free trial length
14 days	N/A; Free plan for up to 10 users	0
	Read our Agile CRM review

Is monday.com right for you?

Monday.com has a lot of bells and whistles to it, and for some smaller teams, it might be too much and there are alternative options if you only need a simple CRM. However, its tiered pricing structure can grow with a team, and as the demand for more features increases so, too, can the plan they’re on. Its Enterprise plan is great for healthcare agencies that need HIPAA certification, although specialized, niche industries may find better options tailored specifically for their industry elsewhere.

Frequently asked questions

Where is monday.com headquartered?

Formerly known as dapulse, monday.com is headquartered in Tel Aviv, Israel. It changed its name in 2017 and went public in 2021.

Does monday.com have a free plan?

As of May 30, 2024, monday.com does not have a free plan. However, its sales page says one is coming soon.

What is the difference between monday.com and Trello?

Trello is more solopreneur and startup-friendly than monday.com, which is better suited for businesses with project management staff and sales teams.

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