“If this was a movie,” it would make a whole lot of money: Taylor Swift’s upcoming concert film commemorating “The Eras Tour” has set a single-day record at AMC with a whopping $26 million in pre-sale tickets. It also now ranks among Fandango’s top-10 all-time best first-day pre-sellers.
Variety reports that the film, out October 13th (naturally), has bested a benchmark last held by Spider-Man: No Way Home, which earned $16.9 million in pre-sales at AMC. But what’s more, Taylor Swift: The Eras Tour only took less than three hours to beat that record, and it doesn’t even take into account tickets sold at non-AMC theater chains like Regal and Cinemark, as well as local independent theaters. Update: Per Deadline, in total Swift sold more than $37 million in pre-sale tickets in the first 24 hours of pre-sales.
AMC will show at least four screenings of Taylor Swift: The Eras Tour per day on Thursdays, Fridays, Saturdays, and Sundays at every US location, but now this unprecedented demand is prompting them to schedule additional showtimes where it’s “necessary and available.” Expectedly, the film also broke Fandango’s best first-day ticket sales record for 2023, leaving superhero blockbusters like Avengers: Endgame and Star Wars: The Force Awakens in the dust.
And the Swift’s film has already impacted other upcoming films, too: The Exorcist: Believer has been bumped up to a release date of October 6th, so as to not compete with The Eras Tour. But theaters will certainly be reaping the financial benefits of Swift’s concert film, especially now that Dune: Part Two has been delayed until 2024 — not to mention the ongoing double-strike that’s effectively put Hollywood on pause. In fact, movie theaters exhibitors believe a $100 million-plus opening weekend is possible for Swift’s concert film, according to Variety.
That’s a big dollar sign, but as it turns out, Swift could’ve charged a lot more for tickets through her direct-to-consumer deal with AMC, but wanted to keep the experience accessible for Swifties of most tax brackets. Adult tickets will cost $19.89 (get it?), which certainly isn’t cheap, but sounds a bit better than the small fortunes people have paid for in-person concert tickets.
Tickets to Taylor Swift: The Eras tour are now available through AMC’s website, albeit not for much longer.
This fall, Swift will bring “The Eras Tour” to Latin America before making her way to Asia, Australia, Europe, and the UK in 2024. The tour will then return to North America for shows in Miami, New Orleans, Indianapolis, and Toronto in late 2024. You can find tickets to her North American shows here, and all other international dates here.
