It’s no secret that HBO Max is becoming Max. In fact, it’s of utmost importance that users are made aware of the change before it happens. Otherwise, there’s likely to be a lot of confusion! Here’s a breakdown of why HBO Max is changing its name to Max.
Why is HBO Max changing its name to Max?
HBO Max is becoming Max because it will include both HBO and Discovery+ content.
This follows the merging of Discovery Communications with WarnerMedia. While there may be confusion initially, the long-term result should be a clear name for a service that encompasses more than just HBO content.
Discovery CEO David Zaslav explained in an interview with CNBC how “together, these studios allow [them] to control [their] own destiny… [giving] long-term business optionality.”
HBO Max and Discovery+ aren’t the only ones merging. Disney Plus and Hulu will soon be joining forces, and this certainly appears to be the next trend within the highly competitive market.
When is HBO Max changing its name to Max?
HBO Max is changing its name to Max on May 23.
Starting on May 23, users will begin to see HBO Max transition into Max across all platforms. With that said, it might take some time for the “HBO” part of the name to be totally wiped out.
Expect to see phone and streaming device apps steadily change to reflect the name difference. By 2024, “HBO Max” will likely be forgotten as Max fully takes over.
There are many new TV shows and movies coming to Max. Here’s a rundown of what subscribers will be able to watch.
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