The Plum Colour Trend Is Fashion’s New Favourite Shade

Amidst the sea of black and grey clothing items seeping into the city this autumn, I’ve spotted a certain elegant colour trend that’s neither boring nor predictable wedge its way in to fashion crowds this season.

Not quite burgundy, not quite purple, the plum colour trend is emerging as the fresh colour trend that fashion people are working into all of their best outfits this autumn.

Less predicable than a splash of burgundy, rich plum shades offer a similarly elegant finish, as well as the same styling versatility as other jewel tones. Peppering my instagram feeds and seeping into the shop fronts this month, the emerging colour trend has already been embraced by fashion editors and influencers this September.

Neither particularly warm nor cool in tone, plum colours are naturally versatile, styling well with a broader range of shades than you might have initially imagined.

Whilst the shade always looks chic when styled with black or cream, the colour trend also shines when worn with a wider palette. Purples and reds can bring out the depth of the shade, whilst dusty pinks and sage greens add a dimension and brightness to the colour.

It’s no surprise that the colour is seeping into the zeitgeist this season after its success on Autumn/Winter 2024 runway shows in February. Appearing in collections including Fendi, Missoni, and Tom Ford amongst others, the colour was largely styled from head-to-toe or with pops of blacks—testifying the colour’s growing popularity.

A heavyweight player this autumn, I’ve already seen the trend trickle onto the high street. COS has experimented with neat tailoring in the tone, whilst Zara has brought out playful bubble skirts and flowing dresses in the in-demand shade.