adidas Launches a New Line with Jenna Ortega + Other

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adidas Launches a New Line with Jenna Ortega + Other

adidas Launches a New Line with Jenna Ortega + Other
Photography courtesy of adidas

Plus, The Bay spotlights Black brands and Canada Goose teams up with the NBA and Union LA.

By Annika Lautens

Date February 10, 2023

Jenna Ortega channels a sporty Wednesday Addams with adidas Sportswear

jenna ortega adidas Photography courtesy of adidas

Athleisure has been on the scene for a while now, but adidas is looking to take it a step further with the introduction of the brand’s first new label in five decades, adidas Sportswear. You’ll find tracksuits and sneakers in the collection, but they’ve all been designed to “level up everyday looks and moments.” Read: Bring the cool factor. And who better to do that than Wednesday Addams herself, Jenna Ortega, who is the star of its new campaign? After all, does anyone look better in black? I don’t think so.

Canada Goose’s NBA collab isn’t just for basketball fans

jenna ortega adidas Photography courtesy of Canada Goose

You don’t have to be a regular at Jurassic Park (the Toronto Raptors’ fan zone outside of Scotiabank Arena) to enjoy Canada Goose’s new collection in partnership with the NBA. Designed in collaboration with Ottawa-born designer Chris Gibbs of Union LA, the latest offering from the outerwear brand features streetwear staples like bomber jackets, puffy vests and bold colours. Consider it a slam dunk.

Hudson’s Bay introduces Shop_BLK

jenna ortega adidas Photography by Samuel Lock

Want to support Black-owned and led businesses but aren’t sure where to find them? Enter Hudson’s Bay’s new digital shop, Shop_BLK. In it, the Canadian department store has curated a cluster of talented lifestyle brands in an effort to “empower customers to discover and support Black-owned and led brands year-round.” What’s more, it has the approval of Brother Vellies designer and Fifteen Percent Pledge founder Aurora James, who was a keynote speaker at the in-store launch this past week, along with TikTok’s Vanessa Craft, and designers Emefa Kuadey, George Sully and Tyler Ferguson.

Mango opens its flagship store in Toronto

jenna ortega adidas Photography courtesy of Mango Canada

Tired of shopping at Zara and Aritzia? May we suggest Mango, the Spanish equivalent, that has just opened an 11,000 square-foot store in Toronto’s Yorkdale Mall, marking its first Canadian location. In it, you’ll be sure to find everything from trendy basics and separates to statement pieces and formalwear. Time to get shopping!

Plant your feet with Allbirds

Allbirds wants you to wear plants on your feet — literally— with the launch of its new sneakers, the Plant Pacer. These runners are unique because they’re made from plant leather, a 100% plastic-free and vegan leather alternative that contains only natural materials like rubber, plant oils, and agricultural byproducts like citrus peels. They’re also guaranteed to be extra cushy thanks to SweetFoam, which uses renewable sugarcane to create a lighter shoe that contours to feet for all-day comfort.

Uniqlo U’s spring collection is all about ease

jenna ortega adidas Photography courtesy of Uniqlo

Uniqlo is known for its elevated basics and innovative fabrics, and the same is true of its Uniqlo U spring collection. Titled “A Sense of Ease,” the warm weather offering features versatile pieces that are perfect building blocks for a capsule wardrobe. Bonus: The line is crafted with AIRism cotton and new BLOCKTECH accessories making it both fashionable and functional.

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