28 Viral Beauty Products You Need to Buy Before They

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28 Viral Beauty Products You Need to Buy Before They

28 Viral Beauty Products You Need to Buy Before They

Every item on this page was chosen by an ELLE editor. We may earn commission on some of the items you choose to buy.

1

A Glossy Lip

Dior Lip Glow Oil

Lip Glow Oil

1

A Glossy Lip

Dior Lip Glow Oil

This lip oil has a hold on all of us, and for the first time in a long time, almost every single shade is in stock. Get it now while you can. Has it sold out already? Then treat yourself to a dupe!

2

A Pigmented Blush

Rare Beauty by Selena Gomez Soft Pinch Liquid Blush

Soft Pinch Liquid Blush

2

A Pigmented Blush

Rare Beauty by Selena Gomez Soft Pinch Liquid Blush

Is that the Soft Pinch Liquid Blush on your cheeks, or has the breezy air just made you turn bright pink? Either way, we love to see it.

3

A Sticky Primer

MILK MAKEUP Hydro Grip Hydrating Makeup Primer

Hydro Grip Hydrating Makeup Primer

3

A Sticky Primer

MILK MAKEUP Hydro Grip Hydrating Makeup Primer

After all the work we put into our makeup, we want it to last. This grippy primer is hardly new, but somehow everyone just discovered exactly how necessary it is in your routine.

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4

A Lip Plumping Gloss

Squirt Plumping Gloss Stick

Squirt Plumping Gloss Stick

4

A Lip Plumping Gloss

Squirt Plumping Gloss Stick

Credit: Courtesy of Brand

A new take on a classic, this MAC Cosmetics lip gloss has a high shine plumping formula that makes for the perfect finishing touch to any makeup look. It also comes in a range of different colors for tinted glosses that will look great on all skin tones.

5

A Powerful Eyeshadow

Danessa Myricks Beauty Infinite Chrome Flakes Multichrome Gel for Eyes & Face

Infinite Chrome Flakes Multichrome Gel for Eyes & Face

5

A Powerful Eyeshadow

Danessa Myricks Beauty Infinite Chrome Flakes Multichrome Gel for Eyes & Face

This is one of those products you need to see to believe. If you have a spare five minutes, type the name of this product into your TikTok. The shine, the intensity, the pigment–we’re obsessed.

6

A Flyaway Fixer

TIGI Bed Head Wax Stick

Bed Head Wax Stick

6

A Flyaway Fixer

TIGI Bed Head Wax Stick

Now 20% Off

Flyaways? Frizz? Nothing is more annoying than a sleek bun that’s been interrupted by untamed hair. This wax stick makes it easy to slick down your hair for a Bella Hadid-esque updo.

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7

A Chrome Mani

Born Pretty Chrome Nail Powder

Chrome Nail Powder

7

A Chrome Mani

Born Pretty Chrome Nail Powder

Hailey Bieber’s manicure is still on all our minds, which is why everyone needs this chrome powder set. Not sure where to start? Read all about how to get Hailey’s glazed donut nails here.

8

A Heatless Curler

Kitsch Satin Heatless Curling Set

Satin Heatless Curling Set

8

A Heatless Curler

Kitsch Satin Heatless Curling Set

Sleeping Beauty’s secret to waking up looking cute enough to kiss was probably a heatless curling set. Just wrap your hair along the satin prongs and wake up to effortless waves.

9

A Radiant Glow

Charlotte Tilbury Hollywood Flawless Filter

Hollywood Flawless Filter

9

A Radiant Glow

Charlotte Tilbury Hollywood Flawless Filter

By now you’ve learned that the key to your base makeup looking stunning and glowing is this singular product. It’s always out of stock, but there are currently a few shades available to snag while you can.

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10

A Slugging Cream

Futurewise Slug Balm

Slug Balm

10

A Slugging Cream

Futurewise Slug Balm

If you haven’t seen this product on your FYP it’s because it’s a soon-to-be viral hit. If you’re still using drugstore basics for slugging nights, try this option instead.

11

A Velcro Roller

Drybar High Tops Self-Grip Rollers

High Tops Self-Grip Rollers

11

A Velcro Roller

Drybar High Tops Self-Grip Rollers

Does a blowout even count if you didn’t set your curls in velcro rollers? This set allows you to get perfectly bouncy waves every single time.

12

A Favorite Foundation

HAUS LABS BY LADY GAGA Triclone Skin Tech Medium Coverage Foundation

Triclone Skin Tech Medium Coverage Foundation

12

A Favorite Foundation

HAUS LABS BY LADY GAGA Triclone Skin Tech Medium Coverage Foundation

What is there to say about a foundation that everyone is already obsessed with? There are 51 shades, it’s created by Lady Gaga, and it will make your skin look and feel stunning.

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13

A Multi-Use Blush and Lip Stick

Ami Colé Desert Date Cream Blush & Lip Multistick

Desert Date Cream Blush & Lip Multistick

13

A Multi-Use Blush and Lip Stick

Ami Colé Desert Date Cream Blush & Lip Multistick

Credit: Courtesy of Brand

Who doesn’t love a beauty product that makes doing your makeup a breeze? Ami Colé’s Cream Blush and Lip Multistick makes getting a stunning makeup look as easy as one simple swipe. With a blendable formula and high pigment, be sure to get one for yourself!

14

An A-List Scent

Ariana Grande Cloud Eau de Parfum

Cloud Eau de Parfum

14

An A-List Scent

Ariana Grande Cloud Eau de Parfum

Whether you’re an Ariana Grande fan or just a lover of warm, sweet perfumes, this scent has fans from every walk of life. With notes of lavender and coconut, it’s a youthful, fun perfume for every day.

15

A Longwear Lip Liner

REFY Lip Sculpt Lip Liner and Setter

Lip Sculpt Lip Liner and Setter

15

A Longwear Lip Liner

REFY Lip Sculpt Lip Liner and Setter

Attention, attention! Calling a meeting for lipstick smudgers everywhere. This lip liner will. not. move. On one end is a matte liner, and on the other is a setter which makes the liner un-budgeable.

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16

A Glowing Primer

e.l.f. Halo Glow Liquid Filter

Halo Glow Liquid Filter

16

A Glowing Primer

e.l.f. Halo Glow Liquid Filter

We’re all obsessed with the Charlotte Tilbury Flawless Filter, but it’s sold out everywhere, all the time. This e.l.f. product is a near-identical dupe for half the price.

17

A Foundation Duo

PATRICK TA Major Skin Crème Foundation and Finishing Powder Duo

Major Skin Crème Foundation and Finishing Powder Duo

17

A Foundation Duo

PATRICK TA Major Skin Crème Foundation and Finishing Powder Duo

Consider this product a filter in a bottle. Gone are the days of blurring out pores on an app–this product does it for you. With a foundation and powder in one, you can’t beat this combo.

18

A Smoothing Spray

Color Wow Dream Coat Supernatural Spray

Dream Coat Supernatural Spray

18

A Smoothing Spray

Color Wow Dream Coat Supernatural Spray

It turns out glossy, smooth hair isn’t out of reach after all. This spray will make it easy to blow out all hair types. The trick is to use it alone, instead of pairing it with additional products.

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19

A Blurring Balm

Danessa Myricks Beauty Yummy Skin Blurring Balm Powder

Yummy Skin Blurring Balm Powder

19

A Blurring Balm

Danessa Myricks Beauty Yummy Skin Blurring Balm Powder

You can cancel that appointment to surgically remove your pores now that this product is on your radar. If you’ve ever wanted super smooth, matte skin, try out this balm powder.

20

A Color-Changing Blush

Youthforia BYO BLUSH Color Changing Blush Oil

BYO BLUSH Color Changing Blush Oil

20

A Color-Changing Blush

Youthforia BYO BLUSH Color Changing Blush Oil

This blush is like the grown-up version of a mood ring. In the bottle, this oil looks clear until it meshes with your skin’s pH and transforms into a customized, hydrating liquid blush.

Headshot of Tatjana Freund

Fashion & Luxury Commerce Editor

Tatjana Freund is Hearst’s Fashion & Luxury Commerce Editor, covering beauty, fashion and more across multiple brands. Previously, she worked at ELLE.com and Marie Claire. She’s a fan of whiskey neat, podcasts that give her nightmares, and one time Zoë Kravitz laughed at a joke she made. 

Headshot of Tasha Nicole Smith

Beauty Assistant

Tasha Nicole Smith is ELLE Magazine’s beauty assistant. She loves all things hair, makeup, and skincare so you’ll find her talking about it here. She enjoys Marvel movies, a good pair of heels, and lemon drop martinis and also shares a birthday with Beyoncé, which is her go to fun fact.
 

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