These Fashion Brands Are Celebrating the Women’s World Cup With

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Soccer fans have a lot to get excited about this summer. After months of anticipation, the 2023 FIFA Women’s World Cup officially kicked off this week in the host countries of Australia and New Zealand, and it’s set to feature a bevy of nail-biting matchups that will culminate in the event’s final game, taking place on Aug. 20. The competitive showcase — which only happens once every four years — brings together some of the best players and teams from around the world for a high-energy showdown that puts the spirit of the sport on full display, all while delivering a number of surprises and heartbreaks along the way.

To celebrate the momentous tournament, dozens of major fashion brands and retailers have tapped into the excitement surrounding the event via an array of exclusive products, limited-edition collections, and even a few unexpected collaborations — all designed to commemorate the 2023 Women’s World Cup and help viewers look the part of a bona-fide soccer fan. Labels like Mejuri and Stoney Clover Lane have partnered exclusively with the US Women’s National Team on unique fashion collections, while activewear brands like Nike, Adidas, and Soccer.com have introduced designated hubs where fans can shop for things like official FIFA gear, soccer cleats, athletic jerseys, and more.

Ahead, we curated a guide to the best 2023 Women’s World Cup fashion collections, with pieces that’ll help you kick off your next watch party in style.

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