Photography courtesy of Chanel
In his first partnership with a fashion house, the actor is the new face of the Bleu de Chanel fragrance.
Date May 15, 2023
In his latest leading man role, Timothée Chalamet has been announced as the new face of the Bleu de Chanel fragrance for men — a partnership that’s a stylish fit for both the Oscar-nominated actor and the classic Parisian brand.
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Though he’s been known for sporting high-fashion looks for years now, this collaboration is Chalamet’s first partnership with a fashion house. Chanel picked the Dune star, who they call “one of the most alluring and audacious actors of his generation,” to be the face of the men’s fragrance partially due to his edgy persona and often daring style choices, according to an official release from the brand.
Not one to shy away from bold colours, unique silhouettes and unexpected textures, Chalamet has made a name for himself for his creative and gender-fluid red carpet style, frequently working with designers like Louis Vuitton and Haider Ackermann. Back in September of 2022 at the Venice Film Festival, the actor made headlines as onlookers were blown away by his show-stopping backless red jumpsuit, which was designed by the aforementioned Ackermann. You know what goes great with a fashion-forward gender-bending jumpsuit? A woody aromatic scent.
Without even trying, his off-duty style is just as cool. The star is often seen sporting his favourite Prada jacket and loves to layer with streetwear staples like windbreakers and sweaters (like the iconic Glossier hoodie Timmy wore back in 2019, and no, he wasn’t an ambassador, just a fan) when he’s out and about. Fans are so enamoured with his street style that there’s even an Instagram account called @readytimmywear, which has over 30K followers, that chronicles Chalamet’s looks both on and off the red carpet.
Chalamet’s meteoric rise to fame after starring in the 2017 coming-of-age film, Call Me By Your Name, has been nothing short of neck-breaking. Since his big break, Chalamet has starred in movies such as Lady Bird, Little Women and Beautiful Boy. Fans of the 27-year-old actor are also waiting on his next projects to hit the big screen, which includes the titular role in Wonka, the prequel to the 1964 Ronald Dahl novel, Charlie and the Chocolate Factory, and the next instalment of the Dune series, Dune: Part Two. And how could die-hard Chalamet fans forget last year’s cannibal love story Bones and All, co-starring Canadian (and fellow fashion darling) Taylor Russell?
In a conversation with Chanel about his new beauty gig, Chalamet discussed how working with the brand felt like a “no-brainer” and explained, “As someone who is passionate about movie making and acting,” the significance of “collaborating with a fashion and beauty house that has a vast, substantive history with cinema.” That history continues with this campaign — a campaign film, directed by Martin Scorsese, be be released this coming fall.
Photography courtesy of Chanel
So, is Chalamet an everyday scent kind of guy, or someone who uses fragrance for special moments? It would seem it’s the latter, with the actor taking as thoughtful an approach to grooming as he does style. “When you put on Bleu de Chanel, you’re emphasizing a distinct experience, or maybe a certain look, occasion, or date,” the actor says. “For me, personally, there’s a specific intention behind fragrance. I’m not someone who wears a scent all the time. When I do, it becomes emblematic of a moment, and later there’s a nostalgia for that moment and it becomes something more meaningful.”
The Bleu de Chanel campaign, shot by legendary fashion photographer Mario Sorrenti, will be released in June.
