I Have Expensive Taste and a High-Street Budget, so I

Ask me any day of the week which high street store I actually buy the most pieces from and the answer might surprise you: Uniqlo. Sure, Zara has its trend strengths, H&M stocks everything you could imagine, the quality at COS or Arket is unmistakable, M&S can be relied upon for wardrobe staples, and there’s always something fun to find at River Island… but in terms of the affordable brand that has held the most reliable, long-lasting position in my wardrobe (and is worn by me on the regular), it’s Japanese-born Uniqlo. I have pieces that date way back—a coat from the first Jil Sander +J collection (2009!), a printed co-ord from the range created with Celia Birtwell (2013) and basics like HEATTECH roll-necks that I’ve also owned for goodness knows how long.

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